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PR for GEO · Article

Why we founded pr4geo.

More and more people ask an AI when they want a recommendation. ChatGPT, Gemini or Perplexity then reply with a handful of names rather than a list of links. Which names make it into that answer depends on the sources these systems read. That is exactly where pr4geo comes in, our brand for PR aimed at AI answers. A look behind the scenes: why pr4geo exists, how working together looks and which package suits whom.

NexTao · Düsseldorf9 min read

Editorial meeting in a bright Düsseldorf agency office overlooking the Rhine Tower, printed magazine articles spread across a large table, a laptop and red accentsAI generated
Key points at a glance
  • pr4geo is NexTao GmbH’s brand for PR with Generative Engine Optimization, GEO for short, in mind: visibility wherever AI systems give answers.
  • Articles appear in more than 100 magazines and portals of the network, in seven languages on request.
  • You supply a brief and material, the editorial team writes and adds images. Nothing is published without your approval.
  • Three packages with a twelve-month term: Starter at €99, Premium at €290 and Exclusive at €990 per month, each plus VAT.
  • Every placement is documented in live reporting. Nobody can seriously guarantee that an AI will name your company.

When AI answers, sources count.

For a long time search engines delivered lists. Answer engines deliver sentences. Ask ChatGPT for a wine tasting in Düsseldorf, a hotel in Mallorca or a roofer in your area, and you get a summary of what many sources on the web say about the topic. There is room in it for only a few names.

For businesses the consequence is simple: your own website is one voice among many in that calculation. Third-party mentions matter at least as much, meaning articles in magazines and portals where your name, your service and your location appear together in a meaningful context. Where those sources are missing, an AI lacks the material to recommend you.

For us as an agency, that was the moment to combine two things we already work with: press relations and magazines. pr4geo grew out of that.

What we bring as an agency.

PR marketing is one of NexTao’s core services. We look for the story in a company, write press releases, expert articles and profiles, and plan every publication so that it keeps working long after it appears. On top of that comes a network of more than 100 magazines and portals, covering travel and hotels, food and drink, health, living, cars, finance, marketing and technology.

That is why pr4geo does not sell individual press texts. Companies get an annual plan instead: PR articles, backlinks and other placements in magazines that match their topic. Each article is written to be a pleasure to read and easy for answer engines to attribute. On request the articles appear in German, English, Spanish, French, Italian, Russian and Arabic, each in the matching magazine of the network.

Seven types of placement

The PR article is the centrepiece, but not the only format. pr4geo works with seven types: PR articles, backlinks, ad slots, home page teasers, events, mentions and local business listings. PR articles, backlinks and listings link to your website. Ad slots, teasers, events and mentions lead to your PR articles and listings, which strengthens them.

Every package also includes frontlinks. A backlink points to your site, while a frontlink names you directly: your name, service and location sit in the text in a way an AI can repeat as an answer, even if nobody clicks. Add to that a personal teaser.md, a short profile of your company for AI crawlers, and six tools, from resavis.com for appointments and reservations, free of charge, to favaria.com for showing your Google reviews on your own site.

From intro call to live reporting.

The process is deliberately lean. You invest little time and still know at every stage what is happening.

  1. Intro callWe clarify goals, topics and target groups and suggest magazines from the network that fit your company.
  2. Topic planIt sets out in advance which article appears when and in which magazine. The package only starts once you agree.
  3. ProductionYou provide a brief and material such as photos or figures, but no finished copy. The editorial team writes and adds images.
  4. ApprovalYou read every article before it is published and can ask for changes. Nothing goes live without your go-ahead.
  5. Live reportingEvery placement is documented individually, so you can see at any time what has already appeared.

With annual payment all PR articles are published in the very first month; with monthly payment the topic plan spreads them across the twelve months. The other placements are spread over the package year.

Which package suits whom.

All three packages run for twelve months and all prices are plus VAT. Paying annually saves between 14 and 17 percent, depending on the package.

The three pr4geo packages compared
StarterPremiumExclusive
Per month€99€290€990
Per year€990€2,990€9,990
PR articles per year31212
Placements per year249696
Of which backlinks62424
Frontlinks, teaser.md, six toolsincludedincludedincluded
Promo video for every PR articlenot includedincludedincluded
Form from formdialog.comnot includedincludedincluded
Entries in the askiana chatbot, product and service listingsnot includednot includedincluded
Ad-free landing pagenot includednot includedincluded
External ad campaignsnot includednot includedincluded
Production, approval, live reportingincludedincludedincluded

Starter suits companies that are new to GEO and want to lay a first foundation: 24 placements a year, including three PR articles and six backlinks. For a hotel, a restaurant or a trade business with a clear catchment area, that is a solid start.

Premium is for companies that want to be visible every month: twelve PR articles and 96 placements, which means one placement of every type each month and 24 backlinks in total. Every PR article comes with a promo video in 9:16 and 16:9, plus a form from formdialog.com, either as a chatbot-style dialogue or as a classic contact form.

Exclusive is aimed at brands that also want spaces of their own: entries in the askiana chatbot, product and service listings, an ad-free landing page optimised for AI and inclusion in external ad campaigns. Promo videos and the form are included here as well.

You will find every magazine of the network sorted by topic, along with the packages in detail, on pr4geo.com, the brand’s own website.

An example: the wine merchant on the Rhine.

Example · fictional company

A wine merchant in Düsseldorf-Oberkassel, let us call it Rheinblick Wines, sells in its shop and online and runs tastings for groups and companies. Its goal: anyone who asks ChatGPT or Gemini about a wine tasting in Düsseldorf should come across sources that mention Rheinblick.

In the intro call the choice falls on Premium with annual payment, so €2,990 plus VAT. The topic plan spreads twelve PR articles across suitable magazines for food, drink and travel, such as vinorina, cociana and gourmaris. Topics range from “Wine tastings for teams” and “Rieslings from the Middle Rhine” to “An evening in Oberkassel”. Because the package is paid annually, all twelve articles appear in the very first month.

Over the year come twelve each of ad slots, home page teasers, events, mentions and local business listings, plus 24 backlinks. Together with the articles that makes 96 placements. The promo videos run on Instagram and on the shop’s own website, and enquiries for group tastings arrive straight in the inbox via the formdialog.com form. In live reporting the team can see every single placement.

What the example deliberately does not promise: that ChatGPT will recommend the wine merchant after three weeks. Answer engines reread the web at their own pace, and it can take weeks or months before new sources show up. What is certain is that afterwards there are twelve detailed sources about Rheinblick that did not exist before.

What we commit to, and what we do not.

We commit to the agreed placements, each one documented. We cannot commit to ChatGPT, Gemini or Perplexity naming your company. Nobody can seriously do that, because these systems decide for themselves which sources they draw on. That is why GEO pays off over time rather than overnight.

Paid articles carry the advertising label that the law requires. The content stays the same: facts, names and context read identically for people and answer engines. The articles remain online permanently as long as the magazine exists, even if you do not renew, and the links in them remain. Only running formats such as ad slots end with the term.

After twelve months the package continues unless you tell us otherwise. It can be cancelled with one month’s notice to the end of the term, and a message in text form, such as an email, is enough.

Frequently asked questions.

What does GEO mean?

GEO is short for Generative Engine Optimization. It is about making sure that AI systems such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews can find a company in sources, place it correctly and pick it up in their answers.

Do I have to write the copy myself?

No. You give a brief and supply material such as photos, figures or contact names. The editorial team writes and adds images, and you read and approve every article beforehand.

When do the first articles appear?

As soon as the topic plan is in place and you have agreed to it. With annual payment all PR articles appear in the first month; with monthly payment they are spread over twelve months.

Which magazines will I appear in?

In magazines of the network that match your topic, for example travel, food, health, living, finance or lifestyle. Which ones is set out in advance in the topic plan.

Does pr4geo guarantee that ChatGPT will recommend me?

No. What we commit to are the agreed placements, documented in live reporting. It is equally clear, though, that where there are no sources, an AI cannot recommend anyone.