Social media rarely fails for lack of ideas and almost always because of the calendar. Planning eats up half a day every week, and in busy weeks it is the first thing to go, exactly when visibility would be worth the most.
We build the pipeline once: topic pool, format templates, tone, publishing times. After that, the drafts are created by themselves, with copy, image and crop for each channel, in the right slot in the weekly plan.
What remains is the decision: approve, change or discard. What disappears is the evening someone spends scheduling posts.