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PR Marketing · Düsseldorf

PR that builds trust.

Advertising makes claims, coverage convinces. We find the story in your company, write it up and take it where your customers read: trade and local media, magazines and portals.

What it’s about

Attention that money cannot buy.

PR is the art of getting others to talk about you, credibly and in the right setting. We develop your story, find the right media and place your company where your target audience is already looking.

We think of PR as marketing: a publication should not vanish after a day. It is reused on your website, on social media and in your newsletter, and written so that search engines and AI systems can find it.

You get everything from a single source: story ideas, copy, images, distribution and evaluation. And one contact person who knows your company.

Scope of services

What you get.

Press releases and media relations

Announcements that editors are happy to run, and well-maintained contacts with the right media.

Expert articles and interviews

Your knowledge as a guide or an interview, with your name as the expert.

Publications and placements

Articles and mentions in magazines, portals and media that suit your brand.

Event PR

Support for launches and events, from the invitation to the follow-up coverage.

Try it out

From occasion to headline.

Almost every company has more occasions worth talking about than it thinks. The occasion finder shows what they can become.

Occasion finder

What is your occasion?

Choose what is coming up for you right now. On the right you can see what a headline could look like and which formats fit.

New opening

An example of how a headline is built. The real title comes from your story.

Suitable formats

    Discuss your occasion →

    Approach

    From story to publication.

    1. Story and positioning

      We find the hook that makes your company worth writing about.

    2. Distribution and pitch

      The right media and a pitch that convinces editors.

    3. Publication

      Articles, mentions and partnerships in the right setting.

    4. Evaluation

      What appeared, where and with what effect, clearly documented.

    Questions

    What companies ask before they start.

    Can you guarantee publication?

    Editorial coverage is decided by the editors, so no serious agency can promise it. What can be planned is a story that editors find interesting, a suitable distribution list and, where it makes sense, paid placements that are clearly labelled. We clarify in advance which routes are open for your topic.

    Who writes the copy?

    We do. You provide information, figures and images, and we turn them into a press release, an expert article or a profile. Nothing goes out without your approval.

    Is PR worth it for smaller companies too?

    Especially locally. An opening, an anniversary or a good guide for the region is often more interesting to local media and trade portals than an announcement from a large corporation.

    What happens to a publication afterwards?

    It keeps working: on your website, on social media, in your newsletter and as a reference in your proposals. Every article is prepared so that search engines and AI systems can find it and name your company as a source.

    What story is hidden in your company.

    Tell us in two or three sentences what is happening at your company right now. We will tell you whether and how it can become a publication.