Content calendar
A weekly plan that fills from your topic pool — at times that suit your audience.
Use case 03
The calendar that
The calendar that
fills itself.
Your topics turn into post drafts with image and copy, slotted into a weekly plan. You approve — publishing happens at the right time, on every channel.
The problem
Where the time goes here
Social media rarely fails for want of ideas. It fails on the calendar. Planning eats half a day every week, and in a busy week it is the first thing dropped — exactly when visibility would be worth most.
We build the track once: a topic pool, format templates, tone of voice, publishing times. After that the drafts appear on their own — copy, image, per-channel crop, placed in the right slot of the weekly plan.
What remains is the decision: approve, adjust or discard. What disappears is the evening somebody spends scheduling posts.
Scope
What the automation handles
Drafts with image and copy
Posts arrive fully formatted, cropped for each channel.
Approval before publishing
Nothing goes out without your yes. Approving takes minutes, not hours.
Automatic publishing
Posts go out at the planned time — even when nobody is at a desk.
The difference
Before and after
Before
Content planning eats half a day every week. In busy weeks it is dropped entirely, and the channel goes quiet for a month.
After
The plan is there on Monday. You review and approve — and posts still go out when the week gets full.
How we work
From mapping to live operation
Phase 01
Process mapping
We look at what actually happens — tasks, frequencies, waiting times, handovers.
Phase 02
Potential & roadmap
Cost today, cost afterwards. That sets the order — biggest lever first.
Phase 03
Implementation
We build, connect your systems and test against real data. It goes live once it holds.
Phase 04
Operation & expansion
We measure, sharpen and take on the next workflow.
How to engage us
Consulting — or consulting and implementation
Both begin with mapping your workflows and producing a prioritised roadmap. Then you decide who builds.
Consulting
We show you the way — your team walks it.
- Process mapping and rating by effort and impact
- Prioritised roadmap with sequence and effort estimate
- Recommendations on tooling, data protection and data flows
- Training for your team
Outcome: you can start without us.
More on consultingConsulting & implementation
We show you the way — and walk it with you.
- Everything in Model A
- Building the automation and connecting your systems
- Testing against real data, handover and documentation
- Support in live operation and step-by-step expansion
Outcome: it runs — accounts and data stay yours.
Request a process check
Related
More use cases
Questions on Social media
What companies ask before starting.
Do we lose our own voice?
The opposite — it becomes more consistent. We define tone, preferred and forbidden phrasing once. Every draft sounds like it afterwards, even when somebody else approves it.
Which channels are possible?
All the common networks with an open interface. For channels that do not allow automatic publishing, the post is prepared in full — one click remains.
What about the images?
Images come from your own library or are generated in a consistent visual language, and cropped automatically to each channel's formats.
Can we step in at any time?
At any time. Every draft can be edited, moved or dropped — and the whole plan paused if something comes up.
Let’s talk
Which workflow costs you too much time?
Describe it in two or three sentences. You will get a free, no-obligation assessment: whether and how it can be automated — and roughly what that means.